MBC Action, a free-to-air channel that is part of MBC GROUP, the largest and leading media company in the Middle East and North Africa, will broadcast live coverage of the eSkootr Championship™ (eSC) to 23 countries across the MENA region.
When the season begins on 13/14 May in London, fans from across the Middle East and North Africa will be able to follow all the action live and through the 90-minute highlight show following race day on MBC Action. The channel will then broadcast the other five rounds of the 2022 season.
MBC Action will use eSC’s own programme, created by Canadian production company Boombox, which includes pre-race build-up, live race commentary and post-race interviews, highlights and analysis.
Ashraf Younis, MBC Action Director, commented:
“We are delighted to partner with eSC, which is creating a new trend turning micromobility into a competitive sport that is smarter, safer, and more sustainable. escooters are the new ‘big thing’ and are becoming a key and environmentally friendly mode of mobility on busy streets in cities. We believe that having eSC on MBC Action will offer a new dimension in sport for our audiences, as we strive to always bring them what is new, relevant, and adrenaline-charged.”
Sharon Fuller, Chief Content Officer at eSC, commented:
“Motorsport is booming in the Middle East and we are delighted to be working with MBC Action to deliver our revolutionary new series in the region. The free-to-air channel targets the Arabic youth audience and is known for its action-packed programming that makes it the ideal fit for eSC’s short format, high-speed racing.
“We can’t wait for the Championship to start at Printworks London on 13/14 May where we will showcase our innovative and engaging production with fans from the Middle East and North Africa.”
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